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Smart Super Bowl play by Shake Shack

  Leave it to the marketing wizards at Shake Shack to come up with a catchy Super Bowl tie-in. The red-hot burger restaurant chain, which has an outpost in Paramus, is offering a “two-pint conversion”...

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Super Bowl’s big spenders? 25-34 year olds

  Restaurants, caterers, and other businesses angling for Super Bowl sales should target twenty and thirty-something sports fans. They are playing to spend about 50 percent more on game day...

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NAIOP’s Seeve celebrates big birthday

NAIOP President Michael Seeve celebrated his 44th birthday Wednesday with nearly 300 of his close friends. Seeve, whose day job is president of Woodland Park-based Mountain Development Corp., presided...

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