Smart Super Bowl play by Shake Shack
Leave it to the marketing wizards at Shake Shack to come up with a catchy Super Bowl tie-in. The red-hot burger restaurant chain, which has an outpost in Paramus, is offering a “two-pint conversion”...
View ArticleSuper Bowl’s big spenders? 25-34 year olds
Restaurants, caterers, and other businesses angling for Super Bowl sales should target twenty and thirty-something sports fans. They are playing to spend about 50 percent more on game day...
View ArticleNAIOP’s Seeve celebrates big birthday
NAIOP President Michael Seeve celebrated his 44th birthday Wednesday with nearly 300 of his close friends. Seeve, whose day job is president of Woodland Park-based Mountain Development Corp., presided...
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